Five Effective Ways to Market and Launch your Product
Are you a struggling entrepreneur facing hurdles in launching a product?
You’ve rightly landed into a power-packed bundle of solutions to help you reap long-lasting benefits from your product.
Product launching holds equal importance as its selection. Think critically from the consumer perspective about the demand and need of the product. Once you are sure that your product offers something unique, the next step is to look into ways to market it. Using growth hacking tactics like, optimizing your online presence, to retain active users and to gain wider exposure, your business can reach its desired sustainable heights.
So here’s a quick sneak peek into some useful strategies to pull off your new brand launch into a competitive market.
Five simple yet novel marketing strategies
Several brands and services are launched every year, but most of them fail to survive in the long run. It is important to zoom out and decide strategically, keeping specific goals and achievable targets based on market and consumer research.
- Know your purpose
Presenting a product at every doorstep without any pre-campaign is a sheer waste of time and energy. Your audience must know why they should consider buying your product.
The clarity of purpose is what leads to winning hearts and generating interest. This implies that you must be aware of the reasons why your product will be in demand. The benefits that the customers will get must be competitive and attractive enough to keep them hooked.
2. Social Media — A powerful tool
Social media acts as a woofer speaker in today’s world. Use different social media platforms to generate curiosity and advertise in the most compelling but simple ways.
Simplicity and innovative campaigning are the keys. Pitch your voice with the use of trending and market influencing phrases. Develop eye-catching graphical content to add further impact. You may also put forth an orientation video with some irresistible and unique features.
3. Introduce a loyalty program
A loyalty program keeps your customer inclined to your services. These can be of various types depending on the kind of product you intend to launch. You can either offer points against the purchases made or add subscription packages with a percentage of the discounted price.
Loyalty programs serve as a tool to keep your customers engaged and loyal to your product. They also result in customer satisfaction and promote your business through word of mouth.
4. Influencer Marketing
Influencers play a vital role in branding a product. According to research, products endorsed by celebrities or influencers impact the decision-making and buying of customers.
From projecting your product to a greater audience to promising testimonials, different strategies are used by such bloggers. This helps blanket the target audience with promotional affirmations.
5. Host a launching ceremony
Launch a ceremony to enable people to witness your profitable brand. The idea should not be just pulling traffic but optimizing conversion rate. You may include pre-launch gifts and also include referral coupons to reach out to the greater audience. Keep possible FAQs ready to address any queries and concerns.
Conclusion
Putting it all together might look simple but what takes your launch to a greater height is strategic and thoughtful planning. Consumer persona, ways to grab attention, and understanding buyers’ psychology is the pivot to balance the equation of demand and needs.
